AdSense Changes Confusing The Blogosphere

If you're the type that clicks "I have read the Terms & Conditions" without so much as a glance through, you could already be in trouble.

Google has made significant changes to it's AdSense Terms & Conditions, and in so doing, given new meaning to the phrase "legal gobledeegoook.'

Now, AdSense Terms & Conditions never made good bed-time reading, but the new document is so vague and confusing that struggling to understand it is likely to put even confirmed insomniacs into a sound sleep. You can read the new Google AdSense Program Policies right here.

Major changes include paragraphs that address the new AdSense For Video program. Since that program is currently open to only a handful of beta testers, we won't wag our finger if you skip reading them.

Sure to have more of an impact on average users is the new demand for a privacy policy, and you'd best be prepared to spend some time with these paragraphs. Webmasters all over the Blogosphere are struggling to make out their meaning, and apparently getting little help from Google.

Allan Gardyne reports contacting the company to ask for clarification on the confusing privacy policy rules and being told that if he had questions or needed advice on interpreting the terms, he should contact his own attorney.

Is that why we're using AdSense to make money? So we can use it to pay an attorney to explain AdSemse to us? I think not. Seems the least Google could do is use plain-spoken English to explain to us, its valuable partners in advertising, exactly what we need to do to participate.

Gardyne saved the attorney's fees and settled the issue to his own satisfaction by using Google's own privacy policy as the model for his own. You can see the Google Privacy Policy here .
You might well use this idea yourself. I mean, if it's good enough for Google…

AdSense For Video--almost like Seen On TV!

After a drum roll that's lasted more than a year, Google has finely lifted the curtain on AdSense for Video.

Google has been firmly focused on developing video advertising ever since it purchased YouTube in November 2006.

AdSense For Video works the same way that AdSense works. The web site owner places a bit of code into their page, and Google deliver advertising that matches the context of the web page. In the case of AdSense, that ad is in text. But with AdSense For Video, the effect is similar to having a television ad appear in a small space on your web page.

Currently 20 companies, including video advertising network YuMe, internet TV platform Brightcove and comedy site MyDamnChannel, are enrolled in a pilot program that Google is using to test the effectiveness of video ads.

While it's not clear how much publishers will earn for displaying video advertising-or even which publishers will be eligible for the program-it's generally expected that video advertising will deliver better results and hence pay more than the traditional AdSense text links. Currently, only publishers based in the US, with English language sites delivering more than 1 million video streams per month are eligible. In the future, the program will be expanded to allow smaller publishers in other locations.

While AdSense For Video is undoubtedly still a ways away for the small, independent web site publishers or bloggers who make money with AdSense, it's clear that video advertising is in everyone's internet's future.

Meet The AdSense Investigator

The way I figure it, there’s only three real detectives in this man’s world. There’s Mike Hammer. There’s Sam Spade. And there’s me, The AdSense Investigator. You can forget the rest…all those pug-nosed pencil pushers who sit around Googleing their navels while real men like me are out in the field ferreting out the facts on how to make money with AdSense. It can be dirty work. And it doesn’t leave me a lot of time for dames. But someone’s got to do it. That someone is me. I’m The AdSense Investigator.